Herrera Beutler flier asks residents to weighin on light rail

first_imgCongresswoman Jaime Herrera Beutler, who has frequently called for a local vote on light rail, has spent $31,500 of taxpayer money to ask Clark County taxpayers what they think about it.In a flier mailed to residents all over the county this week, Herrera Beutler outlines her take on the controversial $3.5 billion Columbia River Crossing, including her belief that the Interstate 5 bridge must be replaced.“Our current bridge is not adequate the question is, what kind of bridge do we need to replace it?” she writes.She promises that if the Republican-backed American Energy and Infrastructure Jobs Act passes, it will include no increase in the federal gas tax and federal money to replace the I-5 Bridge.Then, Herrera Beutler, R-Camas, turns to the subject of a sales tax increase to pay for light rail as part of the project. Repeating a message she’s delivered often over the past year, she called on the C-Tran Board of Directors to hold a vote on the matter as soon as possible.Larry Smith, the C-Tran board chairman and a Vancouver City Council member, said the vote will be discussed at the board’s March 20 meeting. But, echoing the words of Vancouver Mayor Tim Leavitt, this year may not be the best time for a vote if ever.last_img read more

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Judge Woolard will run to retain her seat

first_imgClark County Superior Court Judge Diane Woolard said Monday she will run in this year’s election to retain her seat.Woolard, 67, has been a Superior Court judge since 2000. Previously a private practice attorney specializing in criminal defense and family law, Woolard was appointed by then-Gov. Gary Locke.Vancouver private attorney Josephine Townsend, Vancouver’s former city prosecutor, said Friday she planned to run against Woolard instead of the newly appointed judge, Greg Gonzales, whom she initially said she would challenge.The filing deadline for the position is in May.last_img

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90 DUI drivers nabbed in Clark County

first_imgThe results are in for Clark County’s “Drive Hammered, Get Nailed” campaign targeting drunken drivers.Ninety intoxicated drivers were arrested between Aug. 17 and Sept. 3 in Clark County, according to the Clark County Sheriff’s Office. Statewide, police arrested 1,603 drunken drivers over the same time period. The added patrols, paid for by a grant from the Washington Traffic Safety Commission, were conducted by the sheriff’s office, Vancouver Police Department, Camas Police Department, Battle Ground Police Department and Washington State Patrol.The patrols were conducted in August because officials say it’s the deadliest month for traffic accidents in Washington.last_img

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Food booth family has its truck — trashed — back

first_imgAnyone with information about the theft of the Ah Yek family’s property is encouraged to contact the Vancouver Police West precinct at 360-487-7355. Callers outside of business hours can leave voice mail. A frazzled Kristen Ah Yek received some good news from police on Thursday afternoon.While she and her family were scrambling to find enough equipment to run their Kristen’s Sweet Delights food booth at the Vancouver Farmers Market this weekend, authorities had located their truck, which was stolen earlier in the week and had $13,000 worth of restaurant equipment inside.But it wasn’t all good news.Police brought the truck back to Ah Yek’s home in the Carter Park neighborhood and cut open a lock that thieves had placed on the 18-foot Ford box van. As the doors on the retired U-Haul truck opened, Ah Yek thought, “Please say everything’s in there,” she recalled Saturday.“It wasn’t.”It looked as if the truck had been taken on a joy ride. Some of the equipment for her family’s food-booth business was in there, but about $8,000 worth was still missing. Strange items had been left inside the truck, such as a table saw and tools she didn’t recognize, and a framed picture of a little girl.The inside of the truck smelled like some kind of “unhealthy and gross” chemical Ah Yek said she couldn’t identify. Hypodermic needles littered the back of the van. Cigarette butts and beer cans were left in the vehicle’s cab. The thieves had used about three quarters of a tank of gas.last_img read more

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4 child sex victims recovered in Washington

first_imgSEATTLE — The FBI says four child sex exploitation victims were recovered last week in Washington as part of a national operation.In addition, 13 people suspected of exploiting children and related crimes were arrested by child exploitation task forces in the state.The FBI office in Seattle said Monday it was part of the nationwide Operation Cross Country that resulted in 168 recoveries and 281 arrests.last_img

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Casino floor space minimum hotel size among IR regulations approved by Japanese

first_img Huawei Japan joins Kansai Economic Federation with eye on World Expo 2025 and Osaka IR The Japanese government has given cabinet approval to the Development and Promotion Ordinance for Integrated Resorts, locking in place a range of key regulations governing the size and scope of the nation’s first integrated resorts.The contents of the cabinet order are the same as those within the previously announced ordinance draft, including limiting the floor space of the casino to no more than 3% of the entire IR facility and restricting advertisements for casinos to the border check areas of ports and airports for arriving international visitors. Genting’s Resorts World Las Vegas names five key additions to executive team An IR’s hotel must have a total guest room area of at least 100,000 square meters, while the size of the international conference and exhibition halls will be calculated together but also expected to be on a scale much greater than anything previously seen in Japan.Further, operators will be required to report information on guests who exchange over JPY1 million (US$9,050) in cash or chips in order to combat money laundering.Local governments hoping to make an IR bid will apply to the national government with an area development plan, along with their operator partner, based on this order.The newly approved ordinance is based on the Act on Promotion of Development of Specified Complex Tourist Facilities Areas announced on 27 July 2018 and lays the foundations for IR facilities. The enforcement ordinance draft, first announced in February, has now implemented the public feedback phase and was put together by the IR Promotion Headquarters. The implementation process will start in phases from 1 April 2019.Prime Minister Shinzo Abe, who was at the IR Promotion Headquarters assembly held in the Prime Minister’s office prior to the cabinet meeting, commented on Tuesday, “We are hoping for a scale and quality not achieved before in long-stay tourism to attract tourists from all over the world.“We are working hard to establish a Casino Administration Committee and establish basic policies in the future as we move toward realizing our dream of being a key tourist destination.” RelatedPosts Load More Lack of premium mass strategy begs questions of SJM’s Grand Lisboa Palace launch: analystslast_img read more

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FTSE 350 defined benefit pension deficit falls to £73bn

first_imgThe accounting deficit for FTSE 350 defined benefit (DB) pension schemes has decreased by £3 billion, from £76 billion at the end of December 2017 to £73 billion at the end of January 2018, according to research by Mercer.Its research, which analyses pension deficits calculated using the approach organisations have to adopt for their corporate accounts, also found that the accounting deficit for DB pension schemes fell by 9% between January and December 2017, from £84 billion to £76 billion.Liability values decreased by £13 billion at the end of January 2018, falling to £844 billion compared to £857 billion at the end of December 2017. Asset values also fell by £10 billion to £771 billion at the end of January 2018.Alan Baker (pictured), partner and chair of the DB policy group at Mercer, said: “This is a really meaningful reduction in the pensions gap in just one month and should be considered as positive news for UK businesses, coming on top of an £8 billion decline last year.“However, the fall in asset values was also significant and is an important reminder for individual schemes to consider the level of risk they are running. Trustees and sponsors need to understand their ability to cope with future market volatility, including shocks, and ensure they have clear plans and mitigations in place to protect them from any downside.”last_img read more

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FBI searching for Broward serial bank robber

first_imgCORAL SPRINGS, FLA. (WSVN) – Authorities are asking for the public’s help in locating a man who, they said, robbed a bank in Coral Springs and might also be connected with other robberies in Broward County.The FBI released surveillance pictures of an armed man robbing the SunTrust near Wiles Road and North University Drive in Coral Springs, Wednesday. Investigators said the thief demanded money from an employee and took off.Police believe he may have hit as many as seven other Broward banks over the past year.If you have any information on his whereabouts, call Broward County Crime Stoppers at 954-493-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $3,000 reward.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

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Community support continues for 2 officers student honored for helping 1

first_img“I wanna tell them to hang on, that we’re right behind you,” said Morales. “We’re with you, and we wish you a speedy recovery.”Two separate crashes took place less than 24 hours apart, Sunday and Monday, that put Miami-Dade Police Maj. Ricky Carter and Miami Police Officer Carlos Gomez in the hospital.Gomez sustained leg and head injuries in a crash, Monday, near Northwest Second Avenue and 29th Street, in Miami. Police said he was responding in emergency mode to a priority call when he collided with a black Mazda, sending the cruiser barreling into a building.Paramedics transported Gomez to the hospital in critical condition.“He’s second generation police officer,” Llanes said of Gomez. “His father is a Miami-Dade police officer. He’s dedicated to his job.”Carter lost his leg when he crashed his personal motorcycle on Interstate 75, Sunday, while off-duty. He was on his way to a charity event at the time.“He’s such a good person. He does so much for the community that when I saw they were doing a blood drive today, I said it’s the least I can do,” said Melissa Adames, a friend of Carter. HIALEAH, FLA. (WSVN) – Blood drives continue, Tuesday, as a Miami community lends a hand to two hospitalized police officers injured in crashes. Meanwhile, one young student is being honored for directly helping one of the officers at the scene of his crash.A line of people were seen waiting outside Miami Police Headquarters to donate blood to the officers who were injured. It started with one Oneblood bus but has since expanded to three, which will be there until 9 p.m., Tuesday.At Miami-Dade Police Department Headquarters, located at 9105 N.W. 25th St. in Doral, the blood drive has been extended until 8 p.m.“It’s a very dangerous job, and I think that the community appreciates what we do,” said Miami Police Maj. Manuel Morales, “so it’s our turn to show them that we appreciate the sacrifice the officers made.”P.K. Klein, who attended the blood drive, said she was willing to do anything to help. “Anything that you can do to help them out, to do their jobs better, I think is really important,” said Klein.Several officers took time out of their day to donate blood, including Miami Police Chief Rodolfo Llanes, Tuesday. “This is a little bit more than prayer, so it’s important for all of us to come out and give blood.”The event was overwhelming for everyone who attended. “It’s the only way that I can right now give back to both of our brothers who are in need,” said Miami Police Officer Lesley Diaz. “I know Major Carter because he’s a fine member of our community,” said Miami Police officer Kenia Fallat on Tuesday. “But he was always there. He’s always been there for the community.”However, Carter’s life might have been saved thanks to 17-year-old Thalia Rodriguez.Rodriguez said she was on her way to the Hialeah Fire Station for a ride-along, Sunday, when she came across the incident involving Carter. She ran towards him and said her first responder training at Westland Hialeah Senior High School came into play.“He had a low level of responsiveness,” said Rodriguez. “He wasn’t talking back to me, but his eyes were open, and he was looking at me, obviously in shock.”Another good Samaritan who turned out to be a nurse also stopped to help Carter. “I told her, ‘Do you have a tourniquet,’” said Rodriguez. “She’s like, ‘Yeah, let me see if I have a tourniquet.’ She ran to her car and brought back a belt, and we both put it on his leg, so we did stop the bleeding. We both did what we could at the time.”“Talk about putting school to work into action,” said Westland Hialeah Senior High principal Giovanna Blanco. “It’s very important for our community to know that these programs do exist because we’re not only educating our students with the basics of math, science and social studies, but we’re also training them to become productive citizens in our community.”Miami-Dade Superintendent of Schools Alberto Carvalho presented Rodriguez with a certificate of achievement, Tuesday, for her heroic acts. “This is a superintendent certificate of achievement written to you, a student at Westland Hialeah Senior High,” Carvalho said, “in recognition of your quick thinking response and the use of your life-saving CPR skills, which saved the life of a fellow citizen.” center_img Rodriguez has been preparing for a career as a first responder. “You never know what you’re capable of until you’re put on the spot,” Rodriguez said.“This is the contagious nature of doing something right and something good,” said Carvalho, “so she’s going to ride with me downtown and participate in the kickoff of our blood drive.”Rodriguez said she hopes to meet Carter and plans to move to Tallahassee after she graduates, next month, to continue learning how to save lives.Businesses in Miami-Dade, like Coldstone Creamery, are getting involved for anyone who donated blood Tuesday. If you donated blood, go to any Coldstone store in Miami-Dade to get some free ice cream.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

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2 boats seized by police in cocaine bust on Miami River

first_imgboxes that we believe were taken off one of the boats on the Miami river opened. possibly the 50 kilos of cocaine …@wsvn pic.twitter.com/fbHABWqI4O— Ann Keil (@ann_keil) July 11, 2017No cocaine was found on the other boat. MIAMI (WSVN) – Police seized two vessels along the Miami River after cocaine was found on board on one of them.The Miami-Dade Police Marine Patrol Unit stopped the two boats in the area of Northwest 13th Avenue and Eighth Street in Miami, Tuesday afternoon.After a routine inspection, officials found about 50 kilograms of cocaine on board one of boats.Officials confiscated bags of the drugs from boxes on the vessel. Seven people were detained and are being questioned.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

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Elderly woman fatally struck by van along Alton Road

first_imgMIAMI BEACH, FLA. (WSVN) – A van struck and killed an elderly woman along Alton Road, in Miami Beach, Friday morning.According to Miami Beach Fire Rescue, the incident happened as the white van was exiting a parking lot along the 700 block of Alton Road, just before 10 a.m.She was pronounced dead at the scene.Police shut down the 700 block of Alton Road while they investigated.The crash remains under investigation.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img

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Showtime

first_imgFor the first time in a while, there are no new big screen releases this weekend, but a couple of fun flicks are heading to the small screen. Here’s what you can watch if you wanna stay home and chill — in tonight’s Showtime.First they gotta get Daniel Craig out of prison.Then they gotta pull off a robbery during a NASCAR race at Charlotte Motor Speedway.In “Logan Lucky,” Channing Tatum and Adam Driver play the brothers who are trying to make this heist happen.Daniel Craig plays the convict who is going to help.Daniel Craig (as Joe Bang): “How many yards away is the vault?”Channing Tatum (as Jimmy Logan): “Twenty yards. I don’t know, maybe 30.” Alicia Vikander (as Sophia Sandvoort): “I made a plan to save us both. We will be together.”Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Daniel Craig (as Joe Bang): “Is it 20 or is it 30? We are dealing with science here!”Dane DeHaan (as Jan van Loos): “If I were rich, I could take you away.”Alicia Vikander (as Sophia Sandvoort): “He would find us. He would not stop looking for me unless I were dead.”“Tulip Fever” is an erotic romance set in 17th Century Amsterdam.Alicia Vikander stars as a married woman who falls in love with an artist, played by Dane DeHaan.The two plan to start a new life together by going all-in on the tulip bulb market.You know, the flower. last_img read more

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Manatee returns to wild after recovery

first_imgMIAMI (WSVN) – A native mammal is being released back into the wild after undergoing months of recovery.The manatee, named Naboo, is finally ready to head back home, Tuesday. She was rescued back in August after being struck by a boat.Miami Seaquarium and the Manatee Rescue and Rehabilitation Program took in the manatee for four months for some R&R.“She fractured one of her ribs and punctured her lungs,” said animal care supervisor Jessica Schiffauer. “All healed and ready to go.”The manatee is healthy, weighing more than 900 pounds.She will be transported back to where she was originally found, near Merritt Island.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img

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World Marathon Challenge ends in Miami

first_imgMIAMI (WSVN) – Participants in the World Marathon Challenge finally finished the grueling challenge in South Florida.The worldwide marathon, which ended Monday, required participants to run seven marathons on seven continents — all in seven days.The first part of the challenge began in Antarctica. From there, runners traveled around the globe before they finished in Miami.By the time runners crossed the finish line, participants ran 183 miles for the week.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img

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Boat carrying over 100 Haitian migrants stopped off Cuban coast

first_imgCUBA (WSVN) — More than 100 migrants have been stopped at sea after authorities spotted their overloaded freighter off the coast of Cuba.The boat was spotted as it began taking on water on Saturday, about 20 miles off the northeast coast of Cuba.There were 127 people on board the boat from Haiti.Fifty of them were repatriated on Tuesday. The others were taken into custody by the Cuban Border Guard after they refused to board a U.S. Coast Guard cutter.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img

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FedEx package thief tricks employee to give up packaged computer

first_imgIf you have any information on this theft, call Miami-Dade Crime Stoppers at 305-471-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $1,000 reward.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. MIAMI (WSVN) – A package thief managed to trick a FedEx employee into giving him a parcel with a computer inside.Video captured the subject who posed as a customer and approached a FedEx driver making a delivery on May 10.The employee was not convinced and did not release a package.However, the subject returned and made a second attempt with another driver outside of a building near Northwest 11th Street and Eighth Street Road.In that instance, the subject got away with a package that had a Dell computer inside worth $2,000.One resident who was almost a victim said this wasn’t the first time a crime like this has happened.“He wasn’t able to take my laptop since the FedEx driver knew me and our concierge knew me,” he said, “but in another case in my same building, a couple weeks earlier, he was able to take the computer.” last_img read more

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Fatal singlevehicle crash shuts down Red Road

first_imgNORTHWEST MIAMI-DADE, FLA. (WSVN) – An investigation is underway after a violent and deadly crash in Northwest Miami-Dade.7Skyforce flew over the scene along Red Road before the Florida Turnpike, late Friday morning, where a vehicle could be seen in pieces after slamming into a letter board pole.According to Florida Highway Patrol, the driver was traveling north along Red Road, when he lost control of the vehicle.The male driver was pronounced dead on the scene. His identity has not yet been released.Officials said this was a single-vehicle crash, and the victim was the sole occupant of the vehicle.Red Road is currently shut down at Honey Hill Road as crews work to clean up debris.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

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Video shows 2 in strongarmed robbery at SW MiamiDade Family Dollar

first_imgSOUTHWEST MIAMI-DADE, FLA. (WSVN) – Police are seeking the public’s help in locating two men responsible for a strong-armed robbery outside of a store in Southwest Miami-Dade.Surveillance video captured the subjects walking toward the front of the Family Dollar along Quail Roost Drive, near Southwest 117th Avenue, April 7.According to Miami-Dade Police, the duo picked up bedsheets and comforters from the store shelves and left without paying.The footage shows a woman who works at the store trying to stop the thieves. She is seen struggling over the merchandise with one of the men.Police said the robbers fled on foot with the items.The employee was not injured.If you have any information on this robbery or the men’s whereabouts, call Miami-Dade Crime Stoppers at 305-471-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $1,000 reward Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.last_img read more

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Mygazines Wants to Work with Publishers To Fortify the Future of Magazines

first_imgThank you for taking the time to write about Mygazines. I did however want to clear up a few misunderstandings about our site. We will re-iterate we have every intention of working with the industry to fortify the future of magazines and the industry in general. The comparison to Napster with respect to someone driving past you with a radio on and claim that sharing, is not at all our position.We are saying, if you were to take all of the office’s in the world that purchase magazines for the sole purpose of providing entertainment for their clients, is the same as sharing. Furthermore, these offices see different people everyday, so the sharing is constant and consistent and usually includes many back dated issues as well as new. By virtue of the fact that these groups change everyday makes it like a free magazine store.The most surprising aspect of almost every article is that they are completely missing our inactive revenue model. We have ways of drawing revenue from a number of sources, some more obvious than others. Mygazines is hardly a pirate website with the interest of breaking the industry. Rather, we offer a paradigm shift that is far more fiscally comprehensive than meets the eye and yet easily transitionable by even the biggest publishers.The true future of the industry lies in the final stages of our site concept. We can easily transition to the final revenue model quickly with the co-operation of the publishers. We cannot however reveal the full concept at this time as we are saving that discussion for the publishing industry directly.If our goal were to be pirates, we could have made live a number of features, including but not limited to, downloading and printing allowable to visitors and members alike.Finally, to compare us to other similar sites with the only difference with of us being free, is to disregard the importance of the ‘mygazines’ custom magazine for users, notifications, and our full ability to share on the go, across the globe instantly.As per our press release: We have every intention of working with the industry to provide not only revenue streams that are vast, but also an answer for the Publishers in general. Our method will increase current revenue, halt and reverse advertising revenue lost to the internet, and overcome the lack of the ability for magazines to stay current.Mygazines sharing model is a solid one with lots of hidden potential revenue and demographics to appease all.We can certainly continue to make our case and meet in the courts if need be. That seems to be the intention of the publishers as a whole. But ask yourself, to what end. Even if they are triumphant in this battle, they will lose the war. Apple already has a delivery system for digital reading via both the iphone and now ipod. Microsoft is also working to employ touch sensitivity to its products.Our idea would work as easily for those companies due to our concept. If we were to reveal such to those corporations, they could follow the business model and succeed without the need for working with the publishers at all. That’s all I can say at this point regarding our current revenue potential as well as the future model.The competitiors have missed the boat. Even the sites that think they have come up with the future online version for magazines, they have not! Publisher friendly or not! There is a final stage missing that can’t be seen unless one has the freedom to think outside of the limitations of the industry as is. In doing so, we have ironically found a way to fortify the industry for all of those involved, increase jobs and magazine selection, while cutting overhead and increasing revenue dramatically for the publishers and industry as a whole.We cannot elaborate fully as that would be tipping the hand too much. We wish to only divulge that information to the industry directly and sooner rather than later.As well, aren’t we an interesting option for Google, Yahoo and Microsoft as the next major asset in the ads war. We can work with the industry or independently to achieve such. We prefer the former. This Mygazines thing has taken on a life of its own. Over the weekend I got a cryptic e-mail from a “jsmith” at mygazines.com:—–Original Message—–From: jsmith@mygazines.com [mailto:jsmith@mygazines.com] Sent: Sunday, August 03, 2008 2:23 PMTo: Dylan StablefordSubject: Addition: MygazinesAs well, aren’t we an interesting option for Google, Yahoo and Microsoft as the next major asset in the ads war. We can work with the industry or independently to achieve such. We prefer the former.I replied with some questions, and have yet to receive a response. But it appears it was a truncated version of an email that’s making the rounds in other media outlets. Here’s the one U.K.-based Press Gazette got:last_img read more

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Making Video Pay

first_imgVideo ad options include pre-roll and post-roll spots and video overlays. Themis’ latest addition is a custom video skin that surrounds the video player. Themis is also capitalizing on an emerging business model called “cost-per-completion” advertising. “In other words, the advertiser will pay you for completed pre-roll rather than just the beginning of a pre-roll,” says Macris. “That’s important for advertisers because a lot of users on YouTube are randomly surfing and if they hit a pre-roll ad, they stop and go to another video. Advertisers don’t want to pay for people who haven’t been exposed to the ad.”Macris says Themis has a 97 percent completion rate for its pre-roll advertising and gets a $25 to $30 CPM on pre-rolls. Video skins offer a $45 CPM with a 6 percent to 10 percent clickthough rate. “This is definitely more expensive than doing text-based Web content, but if you factor in that you can get a $5 CPM for display ads and a $25 CPM for video ads, it’s pretty clear this is a good investment,” he adds. Macris also contends that original video is immune to ad networks driving pricing down. “Unlike display ads, video ads are holding strong because it’s harder to find premium video,” he says. “So many ad networks are aggregating poor display ads that it’s forcing the market down. If people want to advertise with user generated content, they go to YouTube, they don’t need ad networks for that.” However, video advertising won’t work for all markets–or all products. “If they don’t have a great 15-30 second spot or a product that works with that, then it’s not the right fit,” says Macris. “If they’re doing a movie or new game, great. If they’re doing a book, not so much. The biggest misconception is that they can do longer pre-rolls than they can. Advertisers want to do five-minute pre-rolls. Maybe you can do that before a movie but on the Web, most of the content they’re coming to see is five minutes long.” While Macris says print has taken the brunt of ad dollars shifting to online video to date, online dollars will be diverted from television budgets going forward. “You’re going to see a shift toward larger budgets and better ad units, because more people are substituting online video for their TV viewing.” Video is increasingly being packaged with social media campaigns. Themis builds videos that may feature a Twitter hash tag that allows the consumer to interact with the brand (Themis built a similar social media package for the Aliens vs. Predator game series). “Ultimately, when you can offer a complete solution, that’s where you’ll derive value,” says Macris. “The pricing gets complex but you have to look at the ROI for the client and the cost for creating these custom units. It ends up being a mix of creative and media spend for the client.” With some exceptions, online video has proven to be a more effective editorial tool than revenue stream for magazine publishers. And as resources continue to shrink, even that may be declining-new data from video technology platform Brightcove says magazine sites streamed 174 million videos in the second quarter of 2010, down 7 percent from the first quarter. That decline comes after eight consecutive quarters of growth in video streams (although magazine and newspapers continue to post more online video that other media outlets, according to Brightcove). However, some publishers are having tremendous success with video as a revenue generator provided it’s the right fit for the market and the publisher invests in developing quality original video, rather than thinking they can magically tap into user generated content. Themis Media, a publisher of video game related content, sees more revenue and more traffic from original video than any other channel, with about 7 million video streams generating around 25 million page views. “Our strategy is to create branded series,” says president and CEO Alex Macris, who points to popular Themis video shows targeting gamer culture such as Zero Punctuation, Escape to the Movies and Unskippable. “As a result, we create loyal users to watch shows they know about instead of aimlessly searching through the vagaries of user generated content.” last_img read more

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