Tag: 爱上海LYJ

Open Fundraising’s Mobilise raises £1 million in regular mobile phone donations

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Alternative to Direct DebitMobilise lets charities recruit and communicate with donors purely via the supporter’s mobile phone. As such it is an alternative method of giving to Direct Debit. Indeed, donors giving by the system have told Open Fundraising that they appreciate the ability to skip a monthly payment if they wish or need to, a function not available to people who give by Direct Debit.Charities can use the system to design supporter journeys with the aim of reducing attrition. They can send supporters MMS messages and send SMS messages that are longer than 160 characters.Mobilise’s analytical tool Analyse helps fundraisers understand which recruitment channels are working best by gift value, retention and other factors.Paul de Gregorio, Head of Mobile at Open Fundraising, said: “Hitting a million pounds raised for our clients so quickly is an achievement we’re all really proud of. With more clients in the pipeline and some brilliant new uses of Mobilise being planned, we hope the second million pounds is raised much more quickly”. Advertisement Open Fundraising’s Mobilise raises £1 million in regular mobile phone donations Open Fundraising’s regular giving platform Mobilise has now handled £1 million in donations to charities since it was launched in August 2012.More than 65,000 donors are now giving regularly to more than 20 charities including UNICEF, WWF, Save the Children, Cancer Research UK, Christian Aid, Shelter, Breakthrough Breast Cancer, Scope, RSPB, RSPCA, Merlin, Plan UK, SPANA and Child’s i Foundation.Donor recruitment through multiple channelsMobilise is being used to recruit new regular donors across many different channels, including:telemarketingweb formmobile webSMStrain advertisementTVface-to-face fundraisingOpen Fundraising and its charity clients are already planning to test it in other recruitment channels. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis9  111 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis9 Tagged with: Digital mobile Research / statistics Howard Lake | 10 October 2013 | Newslast_img read more

Read more…