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Mr Kipling adds honeycomb slices to Roald Dahl range

first_imgA packaging redesign is also being rolled out across Mr Kipling’s core range with characters such as The BFG and Matilda appearing on packs of French Fancies and Bramley Apple Pies.It also features an on-pack promotion that gives shoppers the chance to win thousands of prizes, including UK trips and experiences inspired by the Roald Dahl stories as well as books and games.“Our partnership with the Roald Dahl Story Company in 2019 was incredibly successful, with the limited-edition range inspired by Roald Dahl stories driving £3.6m retail sales value and attracting incremental family shoppers to the brand at a time of year when sales of ambient cake tend to slow,” said Matthew Bird, brand director for sweet treats at Premier Foods.“This year’s design again provides standout on shelf and we expect the unique flavour twists on our traditional SKUs to be a hit with consumers.”The campaign will be supported by in-store activity including digital, aisle end and bespoke branded display units to help generate interest among customers. Premier Foods has extended its limited-edition Roald Dahl-themed Mr Kipling range with new honeycomb slices.Miss Honey’s Delightful Honeycomb Flavour Slices join three other variants on shelf – The BFG’s Strawbunkles & Cream Fancies, George’s Marvellous Lemon & Raspberry Whirls and The Enormous Croc’s Chocolate Mud Pies.The range is available until the end of August with an rsp of £1 per pack for the slices and whirls, and £1.50 per pack for the fancies and pies.last_img read more

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University of California decides against raising instate tuition

first_img KUSI Newsroom Posted: April 26, 2018 SAN DIEGO (KUSI) — In-state University of California students got a financial reprieve Thursday, with the system opting to forego a vote on a proposed tuition hike in favor of pushing the state for more funding.“Raising tuition is always a last resort and one we take very seriously,” UC President Janet Napolitano said. “We will continue to advocate with our students, who are doing a tremendous job of educating legislators about the necessity of adequately funding the university to ensure UC remains a world-class institution and engine of economic growth for our state.”The Board of Regents had been expected to consider a 2.7 percent boost in base tuition. While that vote will no longer happen, the regents could revisit the issue “depending on the outcome of budget negotiations in Sacramento.”UC officials said they will look to secure an additional $140 million in state funding above what was already proposed for the coming year in the governor’s budget proposal.The announcement echoed a decision announced last week by California State University Chancellor Timothy White, who said the CSU would also focus on lobbying the state for additional funds rather than pursuing a tuition hike.“In light of California’s strong economy, California’s students and their families should not be saddled with additional financial burden to attain public higher education,” White said. “We will continue to make the case to lawmakers, who represent all Californians, that an educated citizenry should be at the top of the state’s highest priorities.”In January, the UC Board of Regents approved a 3.5 percent increase in non-resident supplemental tuition, taking it from $28,014 in 2017-18 to $28,992 for 2018-19, a $978 increase. Board members said at the time that the increase could be eliminated if adequate state funding is secured. KUSI Newsroom, Categories: Local San Diego News FacebookTwitter April 26, 2018 University of California decides against raising in-state tuitionlast_img read more

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