Flatbread company Strong Bread is hoping to supply its first Big-Four supermarket, as it quadruples the size of its bakery.The bakery will potentially be supplying Asda with its products later this year, following successful talks with the company at trade show IFE. The bread would be stocked as a fresh food product in the ethnic food aisle, as well as the main bread offering. This comes as the brand looks to build on its retail business, while also growing its foodservice arm.Any retail expansion will be supported by the firm’s new bakery, which is four times bigger than its previous site at around 15,000sq ft. The new bakery is based in Rayleigh, Essex, from where the brand operates.The firm also invested in a rebrand, including a new website and look for the products.Glyn Strong, founder of the company, said: “With people moving away from regular sandwich bread, they are looking for alternatives. We are using the factory to increase our capacity, and there is also a lot of interest from international buyers.”The company has a foodservice business which supplies breads to Harris + Hoole and Centre Parcs outlets.Strong continued: “We rebranded the product and company to help make the next move. Our biggest challenge is showing customers how to use the bread.“The UK is a great market to be in, as there are booming café businesses, and we are looking to get our bread into more sandwich companies. A lot of sandwich manufacturers are taking a real interest in bringing bread through and offering it to their customers, and need an alternative to the panini. They’re looking for new ideas and our flatbread is something they are very interested in.”The company’s retail range includes a Mediterranean and Indian deli flatbread. The foodservice arm also bakes bagels and sharing breads, as well as different baps and flavoured butters.The products are distributed by Allied Bakeries, to whom they are a third-party supplier.
Vivid SydneyMinister for Trade, Tourism and Major Events Stuart Ayres said the extraordinary growth of Vivid Sydney is undeniable.“In just seven years, Vivid Sydney has established itself as the largest festival of its kind in Australia, attracting a record 1.7 million people in 2015,” Mr Ayres said.“The festival has been instrumental in reinforcing Sydney as the creative industries’ hub in the Asia-Pacific region and transforming a traditionally quiet visitor period into one of the year’s busiest, delivering a record $63.2 million in visitor expenditure to NSW last year.”More than 112,000 international and domestic overnight travellers specifically visited NSW to enjoy Vivid Sydney in 2015, an increase of 25 per cent on 2014.“Expanding the festival to 23 nights is a significant opportunity for our State’s creative, live performance and hospitality businesses as well as the travel industry to extend the positive benefits Vivid Sydney brings to the visitor economy,” Mr Ayres added.“Sydney is the events capital of Australia and Vivid Sydney is its star, and one that will shine even brighter in 2016.”Destination NSW Chief Executive Officer and Executive Producer of Vivid Sydney, Sandra Chipchase, said expanding the festival in 2016 will give visitors more time to experience the spectacular light, music and ideas that illuminate the Harbour City each winter.“Visitors from across the globe travel to Vivid Sydney. Last year more than 26,000 international visitors came here on Vivid Sydney travel packages and were able to see our iconic buildings bathed in vibrant colour, attend fantastic music events, hear world renowned speakers and see the city transformed into an outdoor gallery on a huge scale,” Ms Chipchase said.Vivid Sydney is owned, managed and produced by the NSW Government’s tourism and major events agency, Destination NSW.Vivid Sydney will be held from Friday, 27 May to Saturday, 18 June. Vivid Sydney [/su_gmap]Source = Destination NSW